Put your recipes where people cook.
Three million home cooks keep their recipes on Pepper. Publish here and reach them when dinner's being decided.
Recipes, Creators, Community, Brands, Newsletters — all in one kitchen.
You're not shopping for a channel.
- A newsletter.
- A creator.
- An in-app placement.
You're looking for a partner who understands your objectives, helps tell your story in an authentic way, and connects you with an engaged community that will actually go and buy your product.
That's where Pepper is different.
We're a team of creative food experts who know how to bring a brand to life — through recipes, organic video, creators, newsletters, community and in-app experiences.
We don't start with the channels.
We start with your objectives, then build the right program to inspire our community, raise awareness, and ultimately drive sales across the growing Pepper ecosystem.
We start with your objectives
What you’re launching, who it’s for, and what a win looks like. We listen before we pitch a recipe.
We bring insight and craft
400,000 searches a month tell us what people actually cook. We turn that into recipes, video and photography.
We launch it together
A custom program on your channels and ours — your page in the app, our socials, and Family Style.
Recipes
Developed around your products, structured to be cooked from and found by search.
Organic video
Shot and edited in our own kitchen, made to travel on its merit rather than its spend.
Creators
Matched to your brand from the people already publishing on Pepper.
Newsletters
Family Style, to the 200K+ subscribers who open it to decide what’s for dinner.
Community
3M home cooks who save, cook and come back — not an impression count.
In-app experiences
A permanent, branded home for your recipes inside the app itself.
An engaging home for your recipes
Somewhere for your community to cook with your products: saved, searched by name, returned to every week. Not a campaign that ends; a permanent shelf.
- Every recipe structured: ingredients, steps, timings, photos.
- Collections grouped the way customers actually shop.
- Found by product name, by cooks choosing tonight’s dinner.
See how brands grow with Pepper.
The work we've made, and what it moved.
Campaigns we've made
Shot, edited and run on our own channels, to an audience that already cooks. Every Reel is a real campaign — tap to watch.
Valentine’s chicken parm, fried in the Caraway Rondeau
Salmon Wellington
Grass-fed butter bone broth latte
Three Greek yogurt dips
Farmhouse Reuben for the Our American Dream Cookbook
Creators need a recipe app.
A Reel isn't a recipe. It slides down the feed, and the ingredients end up retyped into someone's notes. Pepper gives your recipes a permanent, searchable home.
Tineke Younger
@TinekeYounger21, aspiring chef, 194K followers deep. Recipes finally somewhere people can cook them.
A real home for your recipes
Structured properly: ingredients, steps, timings, photos. Not a caption to screenshot. Yours, forever.
Found by people already looking
400,000 recipe searches a month. Your recipes surface long after the post stopped trending.
A profile that looks like your brand
Cookbook-style collections, your photography, your voice. The page people return to cook from, not scroll.
Get paid for the cooks you bring
Earn on every new cook who joins Pepper through you. Details when we talk.
Let's talk.
Jake AronskindCofounder & CEO
Sara DomvilleHead of Partnerships
Dom D’AlexanderHead of Growth
We can't wait to work with you.
Tell us what you make and we'll come back with the right next step.